In an IC tag issuing apparatus including a plurality of row antenna units arranged by facing the IC tags in multiple rows aligned as an IC tag continuous body in each row, respectively, and conducting communication in an electromagnetic induction method with each of the IC tags of the IC tag continuous body by using a plurality of the row antenna units, a plurality of the row antenna units are arranged in a row direction or in a direction along a conveyance direction of the IC tag continuous body, and each of the row antenna units is electromagnetically shielded except the position faced with the IC tags of the IC tag continuous body (by a shield plate and an antenna case).