Embodiments are directed to selecting a data transmission path, comprising receiving a query having attribute(s), extracting the attribute(s) from the query, performing a search in a dynamic data structure for target(s) associated with the attribute(s), identifying a first set of target(s), and transmitting a data item to each target of the first set. The method further comprises determining whether the dynamic data structure has transformed from a first state to second state, and when a transformation is determined, performing a second search in the dynamic data structure, identifying a second set of target(s), and transmitting the data item to each target of the second set. The transmitting comprises pushing, to a first target, an option to select the data item, and pushing, to a second target, an option to select the data item when the data item is not selected by the first target.