An online social networking system receives an unstructured job title record from a profile of a member or a job posting. The system extracts a raw job title from the unstructured job title record, and extracts a first seniority level from the raw job title. The first seniority level is a seniority modifier associated with the raw job title. The system determines a second seniority level. The second seniority level is a company seniority within the company associated with the unstructured job title record. The system determines a third seniority level. The third seniority level is a seniority score for the member or the job posting. The system compares the seniority score with a second seniority score, and communicates with the member, or transmits the job posting to the member, based on the comparison of the seniority score and the second seniority score.