A computer-readable recording medium storing an intensity of interest evaluation program that causes a computer to execute a procedure is provided. The procedure includes: using a movement amount detection sensor installed to an information processing terminal to detect a value of a movement amount of an information processing terminal in a period in which content is being displayed on the information processing terminal; and evaluating a intensity of interest toward the content based on a length of a first period within the period in which the detected value of the movement amount of the information processing terminal is a predetermined value or less.