An image forming apparatus includes a storage unit that stores a personal setting value of a user, a reception unit that receives a login of the user, and a control unit that that determines whether the personal setting value of the user whose login is received can be stored in the storage unit, and in a case where it is determined that the personal setting value cannot be stored and registration of the personal setting value is instructed by the user whose login is received, performs control so as to store the personal setting value of which the registration is instructed in a virtual storage area prepared for temporary storage.