There is provided a system and method for enhancing television with wireless broadcast messages. The system including a television, a mobile device, and a server, wherein the television is configured to transmit a broadcast message to the mobile device, the broadcast message used by the television to request enhancement data from the server, the mobile device is configured to receive the broadcast message from the television and transmit a request to the server in response to receiving the broadcast message, and the server configured to receive the request from the mobile device and transmit the enhancement data to the television in response to receiving the request, wherein the enhancement data is used by the television to enhance media content being displayed on a display. The television may transmit the broadcast message to the mobile device using Bluetooth low energy and receive the enhancement data from the server using the Internet.