The disclosure is related to systems and methods of smart packaging. In one example, a package can include an embedded data storage element that is readable at a point-of-sale terminal and includes custom data stored on the data storage element. The custom data may be associated with a specific product related to the package, such as a SIM card or phone. The custom data can include information to allow a process related to the product to be performed. The process may include allowing activation of the product only when an indicator at a server indicates the package was processed at an authorized terminal.