There is provided an apparatus for attaching an item to a substrate, using a prong ring with a ring and two or more prongs. When attached, the prongs extends from the ring on a first side of the substrate through such substrate and being bent. A lower die is positioned to approach the first side of the substrate. An upper die is on a second side of the substrate. The substrate is placed in a manner substantially perpendicular to the attaching movement of the upper and lower dies and a first redirecting member for redirecting the prongs which are bent inwardly. The first redirecting member cooperates with an abutting member positioned along the approach of the prong ring towards the first side of the substrate for inhibiting movement of the prong ring towards the substrate while the first redirecting member is used.