The present invention relates generally to lighting systems employed in outboard motors used as marine propulsion systems, and to marine vessel assemblies employing outboard motors with such lighting systems, and related methods of operation and implementation. In one example embodiment of a lighting system, the lighting system includes a first cowling panel portion including a reflective strip portion, and a second cowling panel portion that, in combination with the first cowling panel portion, at least partly defines an interior region within the cowling. The lighting system also includes a lighting source that is positioned within the interior region and positioned so that, when operating, first light is emitted toward the reflective strip portion and, upon the first light reaching the reflective strip portion, at least some of the first light is directed outward away from the cowling.