A bundle of containers like bottles or cans comprises a structure (2) for holding containers (3), having a base wall (4) intended to support the containers (3) and lateral walls (5) extending from the base wall (4), which define a compartment (6) intended for the support of the containers (3). The compartment (6) is impermeable for receiving a predefined amount of ice intended for cooling the containers. The bundle (1) also comprises a wrapping (7) made of thermoretractable plastic material which wraps the structure (2) for holding containers (3) and the containers (3) arranged therein. The wrapping (7) has at least one access opening (8) for the introduction of the ice into the housing compartment (6) of the structure (2) for holding containers (3). An optional spacer between containers provides gaps for receiving the coolant.