A conveying system and method for rotating conveyed product. The system can have a conveyor on which is conveyed a rolled product in a machine direction. The system can have conveyor having a first portion on which is conveyed a rolled product having an axis oriented in the machine direction, and the rolled product being partially wrapped in an open ended tube of polymer film. The system has a second portion on which the rolled product is rotated in a horizontal plane such that its axis is oriented in a cross machine direction, and a third portion on which the rolled product is conveyed while oriented in the cross machine direction to a sealing operation that seals the open ends of the tube of polymer film.