A data record management system develops person match scores for data records that may relate to the same person or subject. In a genealogical system where the data records are represented as nodes in a family tree, and where multiple data records may relate the same person in question, the data record management system evaluates not only two data records to determine if they relate to the same person, but also individually evaluate various data records pertaining to people that are related to the person in question. Person match scores are calculated by combining sub-scores based on the comparison of corresponding nodes. Sub-scores for nodes pertaining to related people may be adjusted higher even if those notes do not match, to reflect circumstances such as remarriage.