A system and method includes receiving, with a processor, an electronic communication from a user device associated with a sender of the electronic communication, the electronic communication being directed to a recipient member of an online social networking system. An entity is determined with which the sender is associated. Relevance scores of information to the entity and to the recipient are determined by comparing social network data regarding the recipient with the entity. At least some of the information is incorporated to the electronic communication based on the relevance scores of the information. A network interface transmits the electronic communication with the at least some of the information added to a user device associated with the recipient.