A method of transmitting data to a virtual group consisting of multiple user devices. A plurality of network-connected user devices are grouped together into a virtual group using their International Mobile Subscriber Identification (IMSI) or Mobile Station International Subscriber Directory Number (MSISDN) contained within a SIM card residing within each user device. An application programming interface (API) and a single identification are established for the virtual group and are exposed to an application server. Data packets sent to the virtual group via a communications protocol from the application server are intercepted and directed to each user device within the virtual group. The plurality of user devices within the virtual group can simultaneously receive the data stream.