A vehicle front portion structure includes: a non-contact charger disposed at a lower side of a vehicle front portion, configured to receive electric power transmitted from a non-contact power transmitting system, and carrying out charging of a battery that is installed in a vehicle; and a cross member disposed at the vehicle front portion further toward a vehicle front side than the non-contact charger, and extending in a vehicle transverse direction, a bottom surface of the cross member being disposed further toward a vehicle lower side than a bottom surface of the non-contact charger.