Promotional items with enhanced advertising messaging. More specifically, embodiments are directed to a metallic-finished promotional item with a laser-engraved message that is illuminated or backlit by incorporating a light source into the promotional item. The light source acts to illuminate or brighten the laser-engraved message when the light source is powered on. Furthermore, according to embodiments, when the light source is not in use, the laser-engraved message remains appealing, hereinafter referred to “daylight appeal”, due to its enhanced contrast with the surrounding metallic finish.