What is disclosed is a method for augmented reality head up display in a user vehicle comprising: capturing, by input devices, input data; receiving, by a communications manager, said captured input data from said input devices; receiving, by said communications manager, data from a communications path from at least one of a data center, and one or more external parties; providing, by said communications manager, said received captured input data from said input devices, and said data received from said communications path to a central processing unit (CPU) coupled to said communications manager; generating, by said CPU, custom data based on at least one of said received captured input data, and said data received from said communications path; and displaying, by a windshield projector, said generated custom data on a windshield of said vehicle.