Embodiments of an active in-cell sub-pixel in an LCD panel are provided for time multiplexing image display and touch sensing so as to reduce pin counts required in display driver integrated circuits. In one embodiment, the sub-pixel comprises a liquid crystal capacitor, a storage capacitor and an active switching element. One terminal of the liquid crystal capacitor is connectable to a data line via a thin film transistor switch. The active switching element is connected to another terminal of the liquid crystal capacitor, and is externally controllable. In one configuration, the active switching element connects the liquid crystal capacitor to a second common electrode of the panel, causing the display-driving mode to be turned on. In another configuration, the active switching element connects the liquid crystal capacitor to the data line, causing the touch-sensing mode to be turned on.