Content-type-aware web pages are provided. One or more content items that are associated with a web page are identified based, at least in part, on web page metadata. One or more content templates that are associated with the web page are identified based, at least in part, on the web page metadata. Each of the one or more content items are filtered into either a first group or a second group based, at least in part, on the one or more content templates. Each content item in the first group is associated with at least one of the one or more content templates. Each content item in the second group is not associated with the one or more content templates. Instructions to render the content items in the first group are generated based, at least in part, on the one or more content templates.