A method, apparatus, and computer program product are presented herein for user-directed reporting. In the context of a method, context information is received, wherein the context information defines the data set from which a natural language text or a graph is to be derived. The method further includes generating a set of messages based on the context information. The method further includes generating, by a processor, a context-specific report based on the set of messages and the relationship between them, wherein the context-specific report is configured to linguistically or visually express at least of messages. The method may include generating additional messages or annotations interactively. A corresponding apparatus and computer program product are provided.