In an example embodiment, a web page is obtained using a web page address stored in a first record and is parsed to extract one or more images from the web page along with a first plurality of features for each of the one or more images from the web page. Information about each image of the web page and the extracted first plurality of features for the web page are input into a supervised machine learning classifier to calculate a logo confidence score for each image of the web page, the logo confidence score indicating the probability that the image is an organization logo. In response to a particular image in the web page having a logo confidence score transgressing a first threshold, the particular image is injected into an organization logo field of the first record.