The present disclosure provides a system and a method for location-based copay card redemption management. In one example, the method includes receiving a redemption measure representing a rate of redeemed copay cards originating from each referral source of a plurality of referral sources, receiving location information of a user device, determining a geographic area of the user device in view of the location information, determining a set of referral sources from the plurality of referral sources based on respective redemption measures and based on the geographic area of the user device, wherein an address associated with each referral source in the set of referral sources is located within the geographic area of the user device, and transmitting, to the user device, the address associated with each referral source in the set of referral sources.