The program matches a VR environment of a user with an optimal physical location. The method loads a VR program, and detects at least one location-based goal of the user based on a virtual environment of the VR program. The method determines if a current location of the user is an optimal physical location for the at least one location-based goal of the user, based on a plurality of determined criteria associated with the current location and the determined virtual environment associated with the VR program. The method searches for an optimal physical location based on at least one location-based goal of the user and matches the optimal physical location of the user with the at least one location-based goal of the user in the VR program based on the plurality of determined criteria associated with the optimal physical location and the determined virtual environment associated with the VR program.