A display apparatus time-divisionally expresses gradation values allocated to the sub-frames so that the gradation value of the single frame is expressed by a total of the gradation values of the sub-frames. Each of the plurality of sub-frames includes a plurality of weighted elements with different gradation values to express the gradation values by powers of two. A lighting controller performs control such that the weighted elements in at least one of the plurality of sub-frames in one frame are aligned in an order different from an order of the weighted elements in at least one of the plurality of sub-frames in another frame and, of the plurality of weighted elements in at least one of the plurality of sub-frames in the single frame, the weighted element at the end of the timeline turns OFF a corresponding one of the light emitting elements.