This disclosure is directed to monitoring events generated by a social networking service and determining whether the generated events signify a company milestone for an organizational member. The events may be generated by members of the social networking service or by external websites being monitored by the social networking service. The social networking service further conducts various types of processing on content associated with one or more of the events to determine the quality, tone, and relevancy of the monitored events. This processing may depend on whether the event was generated by a member of the social networking service or by an external website. The social networking service then correlates the various monitored events with organizational members of the social networking service. After a predetermined time period or a predetermined number of events, the social networking service then attempts to identify a company milestone that best matches the events.