Methods, systems, and apparatuses are described for managing a multimedia broadcast multicast service (MBMS). In one configuration, content of an MBMS may be received while operating in a coverage area of a base station. A transition to operate outside the coverage area of the base station may be sensed. A peer discovery signal to request a relay of the content of the MBMS may be transmitted. The peer discovery signal may include an identifier of the MBMS. In another configuration, a first peer discovery signal including an out-of-coverage status indicator for the mobile device or MBMS query and an identifier of an MBMS may be received from the mobile device. A determination may be made regarding whether to relay content of the MBMS. Upon determining to relay the content of the MBMS, a second peer discovery signal indicating a capability to relay the content of the MBMS may be transmitted.