The present application discloses a method for transmitting, by a base station, a broadcast channel through a massive multiple-input multiple output (MIMO) antenna in a wireless communication system. Specifically, the method comprises the steps of: selecting broadcast channel dedicated antenna elements from among all antenna elements of the massive MIMO antenna; and transmitting the broadcast channel by performing a beamforming using the broadcast channel dedicated antenna elements. In the present invention, the power applied to the broadcast channel dedicated antenna elements in greater than the voltage applied to the remaining antenna elements.