An apparatus for labeling a container includes a label-strip feed that provides a label strip having individual labels to be separated by cutting. A first portion of the strip abuts a first transfer-device that causes slippage between the first portion and itself. A cutting device cuts a length of the strip to create a cut label. A portion of the length abuts a second transfer-portion prior to cutting. A holding force generated by this second transfer-device causes slippage between the portion of the length and the second transfer-device. After the cutting device creates the cut label, it transports the cut label. Either one of the two transfer-devices is a linearly-conveying transfer device.