A lighting apparatus designed for the 360 degree videography/photography/virtual reality market, comprising an annular light emitter which distributes even light in a 360 degree pattern supporting all camera viewpoints yet avoids lens flares and is invisible to the camera lenses by way of a disk shielding the camera from the annular light emitter. The slope of the annular light emitter allows light to distribute upwards, downwards and outward while masking light from the camera lenses. The apparatus is capable of supplying continuous light or may be used as a photo flash.