A toner containing a toner particle including a binder resin, a resin A having a pKa of 6.0-9.0, and a pigment having a pKb of 4.0-7.0, wherein the pKa is an acid dissociation constant measured by preparing a resin solution in which 1.0 part by mass of the resin A, 70.0 parts by mass of toluene and 30.0 parts by mass of ethanol are mixed, and carrying out neutralization titration with a potassium hydroxide ethanol solution of 0.1 mol/L, and the pKb is a basic dissociation constant measured by preparing a pigment dispersion in which 10.0 parts by mass of the pigment, 140.0 parts by mass of toluene and 60.0 parts by mass of ethanol are mixed, and carrying out neutralization titration with a hydrochloric acid ethanol solution of 0.1 mol/L.