Aspects of the disclosure relate to managing companionship data. The managing of companionship data includes establishing a set of companion data. The set of companion data relates to a user. A computer establishes the set of companion data. The computer also collects a set of stimuli. The set of stimuli is associated with the user. Based on the set of stimuli, a portion of the set of companion data is determined. The portion of the set of companion data is provided to the user.