A method and an apparatus for identifying occupancy of a seat use a camera. In order to achieve permanently reliable identification of the occupancy of a seat, the camera is oriented such that it captures at least one area of interest of the seat. An evaluation apparatus is used to identify the area of interest in a picture taken by the camera and to store a position for the area of interest. The evaluation apparatus selects the area of interest in pictures subsequently taken by the camera at the stored position and compares the area of interest with at least one stored picture sample. A result of this comparison is taken as a basis for identifying the seat as being occupied. In addition, an apparatus having a camera and an evaluation apparatus is described for performing the method.