The present disclosure provides a method of providing a gift icon using a communication network. The method includes: providing, by a gift provision apparatus, information about products to a user terminal connected with the gift provision apparatus through the communication network; selecting, by the user terminal, at least one of the products, and inputting, by the user terminal, information of a receipt terminal to receive the at least one selected product, wherein the receipt terminal is separated from the user terminal; transmitting, by the user terminal, a request message for a gift to the gift provision apparatus; and providing, by the gift provision apparatus, the gift icon to the receipt terminal through the communication network, when the gift provision apparatus receives the request message, wherein the gift icon comprises a plurality of images and corresponds to the at least one selected product.