A new generation online e-commerce and networking system is disclosed. According to the embodiments of the present invention, the system is based at least on: 1) a new digital model of meeting individuals' work and life needs and integrating entities' processes to create large online networks that centralize individuals' siloed and distributed data in the Internet and business systems; and 2) a disruptive and innovative advertising model of associating online advertisements with goods services, activities, and incentives that meet users' needs to allow users to solicit or request sponsorships so as to significantly improve online advertising response rates, increase membership reach rates of websites, and at the same time, act as a digital nerve or blood system to seamlessly connect Internet web applications and business systems. These are revolutionary technologies to disrupt the traditional isolated access to distributed websites on the Internet and traditional static online advertising technologies, to create a favorable digital infrastructure environment or user-data-interconnected Internet fabric for the rapid acceleration of the next generation Internet.