A system and method retrieve a robust customer profile of a user accessing a website and generate a custom webpage that include in a first area graphical user interface elements and objects representative of products owned by a first entity having stored attributes that correlate with attributes of the user stored in the robust customer profile. A state of a secondary market is determined and the custom webpage is generated to include in a second area graphical user interface elements and objects representative of items owned by a second entity in the secondary market that correlate with the products in the first area.