A method includes receiving data encoding search results from at least one search engine, each of the at least one search engine applying an ontology in a corresponding social-media channel, the ontology refined to account for at least one healthcare product and at least one event; retrieving a database that includes relationships between identified event and healthcare indication, the database being developed from historical sales activities of healthcare products and healthcare indications for the healthcare products; and analyzing the search results by: determining at least one event identified by the search results; comparing the at least one event with the retrieved database to determine a corresponding healthcare indication; identifying a healthcare product with the determined corresponding healthcare indication; and correlating the search results about the identified healthcare product with historical sales activities of the identified healthcare product to determine a sales trend for the identified healthcare product during a projected period.