Invention Grant
- Patent Title: Operating a sensor recording marketplace
-
Application No.: US12493859Application Date: 2009-06-29
-
Publication No.: US10296937B2Publication Date: 2019-05-21
- Inventor: Chris W. Higgins , Athellina Athsani , Carrie Burgener , Marc Davis , Simon P. King , Rahul Nair , Christopher T. Paretti
- Applicant: Chris W. Higgins , Athellina Athsani , Carrie Burgener , Marc Davis , Simon P. King , Rahul Nair , Christopher T. Paretti
- Applicant Address: US NY New York
- Assignee: Excalibur IP, LLC
- Current Assignee: Excalibur IP, LLC
- Current Assignee Address: US NY New York
- Agency: Mauriel Kapouytian Woods LLP
- Agent Serge Krimnus; James Woods
- Main IPC: G06Q30/02
- IPC: G06Q30/02

Abstract:
A method and system are provided for targeting specific users with specific requested actions to be performed by the user and verified by any methods on behalf of an advertiser within an Internet display advertising campaign. The system discloses techniques for receiving an advertiser's requested actions and corresponding definitions of what constitutes a satisfaction of the action. The disclosure also details techniques for determining if and when and to what degree a requested action has been completed or satisfied by the targeted user, and details corresponding techniques for compensating the user and any other real or virtual entity who had contributed to the satisfaction of the requested action. The system implements a network of sensors that can aid in the determination of if and when and to what degree a requested action has been completed or satisfied. The network of sensors registers sensor recordings within a specialized sensor recording marketplace.
Public/Granted literature
- US20100332288A1 Operating a Sensor Recording Marketplace Public/Granted day:2010-12-30
Information query