The present application discloses an image-based information acquisition method and apparatus. The information acquisition method comprises: acquiring a first image; determining a second image matching the first image from a preset image library; presenting first information related to a commercial item if the second image is associated with commercial item information; and presenting second information related to a video if the second image is associated with video information. The information acquisition method of the present application can directly use images as references for acquiring information, thereby implementing the objective of improving information acquisition efficiency and accuracy.