A visual advertisement assembly includes a sign that may be displayed. A plurality of light emitters is provided and each of the light emitters is coupled to the sign. Each of the light emitters selectively emits light and the light emitters are arranged into a plurality of sets of light emitters. A plurality of controllers is provided and each of the controllers is coupled to the sign. Each of the controllers is electrically coupled to an associated one of the sets of light emitters. Each of the controllers actuates the light emitters to emit light in a selected pattern. The selected pattern resembles a selected phrase. Thus, the plurality of light emitters may advertise a message.