Example methods and apparatus to add a tagged snippet of multimedia content to a playlist are disclosed. An example apparatus comprises an automatic content recognition search service to search a fingerprint database to find a match between query fingerprints for a snippet of multimedia content captured from a multimedia program at a timestamp and reference fingerprints of matching reference multimedia content stored in the fingerprint database, a tag service to generate a tag representing the snippet of multimedia content, wherein the tag, the timestamp, meta information associated with the matching reference multimedia content, and a monitored variable for a number of viewers of the snippet of multimedia content are stored in a database storage as a tagged snippet of multimedia content, and to add the tagged snippet of multimedia content to a playlist for an identified multimedia program if the number of viewers of the tagged snippet exceeds a threshold.