Listening rules and/or filter rules are generated or modified for use by a social analysis tool to capture and/or filter social mentions from social networking services for moderation purposes. The text and metadata of social mentions that have previously been moderated may be analyzed to identify common text and/or common metadata amongst those social mentions. The new listening and/or filter rules may be generated by selecting criteria for the rules based on the identified common text and/or common metadata. The new listening rules and/or filter rules may then be applied to capture and/or filter new social data.