An interactive video including frames which include objects is displayed on a client computing device. A set of the objects in the interactive video has been linked to internet-accessible information external to the video during creation of the interactive video by comparing each of the objects in the interactive video with pre-defined objects stored in a database. The object is associated with internet-accessible information associated with the pre-defined objects when the object is determined to be similar to the pre-defined object. While the interactive video is playing on the display, a selection of one of the objects shown in the interactive video is received. In response to the selection, internet-accessible information linked to the selected object is displayed, where the internet-accessible information includes at least one of a link to an online e-commerce site that sells the selected object, and an advertisement associated with the selected object.