A mobile application tracks a user's behavior and activities and, in particular, a geo-location. The mobile application may then produce a profile of the user's behaviors and locations. This may be used to optimize mobile device power and may also be used as a data aggregator to collect and gather user information for other purposes, such as data marketing and modeling. In an embodiment, the mobile application is continuously monitoring the mobile device's battery level and power usage and determining the most power-efficient approach for tracking the device's location. One-hundred percent location accuracy is not always required when profiling a user's behavior. It may be more critical to simply determine the general location of the device and the associated user. The application may continuously function in the background while expending the least amount of power possible.