A tire (1) made of rubber material, comprising a tread (2), said tread having a tread surface (20) intended to come into contact with a road surface when the tire is being driven on, this tread surface having, in cross section, a certain curvature. The tread surface (20) comprises, over at least 80% of its surface, a texture (3) contrasting with the rest of the tire, this texture (3) having a plurality of elements that protrude from or are recessed into the tread surface (20), and each element extends perpendicularly (θ=90°)to the tread surface (20) along the curvature of this tread surface (20).