Exciting and flashy images are created on a garment with a method that includes the steps of selecting a stretch fabric having a front side and a back side. A front side of the fabric is dyed with a solid color. A back side of the fabric is dyed with a knock out image. The knock out image is visible when the stretch fabric is stretched and is not visible when the stretch fabric is in a relaxed state. In one case, the fabric is part of jersey and when the player stretches the fabric an image becomes visible. In another case, the image expands or seems to glow. This provides a dynamic flashy image that is exciting to advertisers and fans alike.