An optical coating structure is provided that when applied to a surface of an object to imparts a color to the object, the optical coating structure comprising: a base layer; a reflector on the base layer; and profile elements on the base layer under the reflector, the profile elements having a width and length which are each in the range of 5 to 500 μm in size, and being arranged in non-periodic manner or a periodic manner. The reflector may be a multilayer structure of alternating dielectric materials. A method of forming the optical coating structure is also provided.