Methods, apparatuses, and computer program products are described herein that are configured to express a time in an output text. In some example embodiments, a method is provided that comprises identifying a time period to be described linguistically in an output text. The method of this embodiment may also include identifying a communicative context for the output text. The method of this embodiment may also include determining one or more temporal reference frames that are applicable to the time period and a domain defined by the communicative context. The method of this embodiment may also include generating a phrase specification that linguistically describes the time period based on the descriptor that is defined by a temporal reference frame of the one or more temporal reference frames. In some examples, the descriptor specifies a time window that is inclusive of at least a portion of the time period to be described linguistically.