Invention Grant
- Patent Title: Inference detection enabled by internet advertising
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Application No.: US12194920Application Date: 2008-08-20
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Publication No.: US10311445B2Publication Date: 2019-06-04
- Inventor: Richard Chow , Philippe Jean-Paul Golle , Jessica N. Staddon
- Applicant: Richard Chow , Philippe Jean-Paul Golle , Jessica N. Staddon
- Applicant Address: US CA Palo Alto
- Assignee: PALO ALTO RESEARCH CENTER INCORPORATED
- Current Assignee: PALO ALTO RESEARCH CENTER INCORPORATED
- Current Assignee Address: US CA Palo Alto
- Agency: Park, Vaughan, Fleming & Dowler LLP
- Agent Shun Yao
- Main IPC: G06Q30/02
- IPC: G06Q30/02 ; G06Q30/06

Abstract:
One embodiment of the present invention provides a system that performs inference detection based on Internet advertisements. In doing so, this system first receives a set of topic words, performs a search query on each topic word using a search engine, and gathers a set of Uniform Resource Locators (URLs) associated with sponsored advertisement from the search results corresponding to each search query. Then, the system determines a correlation between two topic words based on their corresponding URLs associated with sponsored advertisement, and produces a result which indicates groups of correlated topic words.
Public/Granted literature
- US20100049682A1 INFERENCE DETECTION ENABLED BY INTERNET ADVERTISING Public/Granted day:2010-02-25
Information query