A method of operating a digital signage system. The method includes creating at least one user account, creating or retrieving a display content to be displayed on a display device, searching for a display location and at least one display device associated with the display location, and sending a request to display the content on at least one selected display device. The method further includes automatically downloading the content to be displayed on the selected display device, automatically processing a payment from a first user account to a second user account that is associated with the display device, and displaying the content on the selected display device.