With reference to FIG. 1, we provide a system for monitoring pedestrians, the system including: a data capture system including a data capture device; a computer system communicatively coupled to the data capture system and configured to receive data from the image capture system representative of a portion of a pedestrian, said portion including at least a foot or item of footwear of the pedestrian; wherein the computer system is operable to count pedestrian footfall and/or to determine a demographic property of the pedestrian based on the data representative of the foot or item of footwear of the pedestrian.